Tom Tailor is a casual clothing brand founded in Germany. I was a part of the Moscow based office.
My responsibilities as a marketing manager were:
- Leading sustainability projects within the Russian office (including strategy development and implementation) and communicating our eco initiatives to customers.
- Leading the company’s social media representation, working closely with an SMM Agency.
- Performing as a trade marketer by communicating with shopping centres. Being in charge of the brand’s representation within shopping center websites and social media. Developing and exercising marketing support plans for stores with weak KPI results (on a commercial and non-commercial basis).
- Leading company's Customer Care Service. Handling costumers requests via email, chat on the website, marketplaces, and reviewing websites.
- Actively participating in development and implementation of marketing strategy, advertising campaigns and corporate events planning.
My responsibilities required working closely with CRM database (Mindbox) and website administrative interface (Bitrix24).

Booking Machine Agency is a concert agency, also representing itself as record label. I worked within its artist merchandise store Oxxxyshop.
My responsibilities as a merchandise store manager were:
- Actively participating in designing new products and coordinating the manufacturing proses.
- Assisting at photoshoots and videoshoots.
- Performing as a PA to the artist and Artist Manager.
- Working with costumers both offline and online.
- Creating visual content and copywriting for social media outlets.